Video Library

This is a list of videos available from TED Talks that can be used in a Principles of Marketing course. It’s been divided into three sections: consumer behavior, supply chain and future marketing and product trends.

 Consumer Behavior (4)

These videos can be utilized in lessons on Understanding Consumer Behavior, Developing New Products and Services and Market Research.

Choice, happiness and spaghetti sauce
Malcolm Gladwell February 2004

The author of the book the Tipping Point gives a TED Talk on one of the first well thought out market research campaigns that takes us out of the era of Mad Men.


The art of choosing
Sheena Iyengar July 2010

Sheena Iyengar, professor of business at Columbia University and author of The Art of Choosing, relates her research on consumer choices and how consumers choice when there are multiple options.


Why we make bad decisions
Dan Gilbert July 2005

Dan Gilbert, a Harvard psychologist relates his research and the data on what makes people happy. The details can be used when developing marketing campaigns and strategies.


What consumer want
Joseph Pine February 2004

Writer and consultant, Joseph Pine looks at the consumer experience of authenticity and how consumers relate to the authenticity in a post-modern, hyper-linked world.


Supply Chain (2)

These videos can be utilized in lessons on Managing Market Channels and Supply Chains.

What happens inside those massive warehouses?
Mick Mountz June 2011

Mick Mountz, former CEO of Kiva Systems (acquired by Amazon in 2012) explains what happens in the modern warehouse.

The future of food
Michael Silverstein October 2013

Michael Silverstein, BCG or Boston Consulting Groupexplains possible changes in the food supply chain based on changing consumer choice.

Future trends (4)

These videos can be utilized in lessons on Developing New Products and Services and Emerging Trends.

Let’s go all-in on selling sustainability
Steve Howard June 2013

Steve Howard, Innovation officer at Ikea, makes the case about why sustainability will become a standard for consumer products and organizations.

How the mysterious dark net is going mainstream
Jamie Bartlett June 2015

Jame Bartlett, social media analyst, talks about the online Internet option of the dark net for purchases.

The secret sneaker market – and why it matters
Josh Luber October 2015

Josh Luber, Market Analyst and founder Campless, looks at cool hunting and niche markets.

Forget shopping. Soon you’ll download your new clothes.
Danit Peley November 2015

Danit Peley, a recent graduate and fashion designer talks on the trend of 3D printed fashion and gives insight on how this may become a consumer choice.